How marketing evolved with these trends in 2023
Hey there, savvy marketers! 🚀 Ready to ride the wave of marketing evolution? Buckle up as we dive into the dynamic realm where strategies shift, and trends redefine the game. In this blog, we’re spilling the beans on the top marketing trends of 2023 and dishing out how they’ve shaken up since the iconic 2022.
Riding the Video and Livestreaming Wave
📹 Drumroll for the video takeover! Brace yourselves because, according to Cisco’s crystal ball, video is set to rule a whopping 82% of all internet traffic by 2023. That’s not all – live streaming is gearing up for a 15-fold growth, claiming 17% of internet video traffic.
Why should you care? Because video and live streaming are your secret sauce for:
- Captivating Engagement and Retention:
- Hold your audience hostage with content that hooks, grabs attention, and keeps them coming back for more. Build that emotional connection and create a community vibe that leaves an imprint.
- Supercharging Conversion and Sales:
- Showcase your products or services in action. Let the world see how you’re solving problems and meeting needs. Throw in some social proof, sprinkle testimonials, and watch your audience hit that buy button.
- Elevating Brand Awareness and Loyalty:
- Let your brand personality shine through the screen. Tell your story authentically, showcase the behind-the-scenes magic, and build trust like a boss.
How to Ride this Wave:
- Craft content that’s a perfect match for your audience. Dive into data, understand their vibes, and tailor your content game accordingly.
- Don’t be shy – optimize for every platform. Whether it’s YouTube, Facebook, Instagram, TikTok, or Twitch, know the rules, and make sure your content is mobile-friendly.
The Resurgence of In-person Events
🌐 Virtual hangouts were cool, but guess what? In-person events are making a grand comeback after a bit of a hiatus. According to Bizzabo, a whopping 93% of event marketers are gearing up for in-person awesomeness in 2023.
Why are in-person events back in the spotlight?
- Creating Unforgettable Experiences:
- Immerse your audience in an unforgettable experience that hits all the senses. Networking, learning, and entertainment – in-person events are the full package.
- Lead Generation and Revenue Boost:
- Turn those event attendees into leads and revenue. It’s your chance to convert potential customers, upsell existing ones, and get some juicy data and feedback.
- Fortifying Brand Reputation and Loyalty:
- Strengthen your brand’s rep by showing off your expertise. Deliver value, satisfy your audience, and watch as brand loyalty skyrockets.
How to Embrace the In-person Revival:
- Safety first! Plan events that are safe and sound for everyone involved. Stick to local guidelines, keep communication crystal clear, and ensure smooth sailing for all stakeholders.
- Tailor your in-person events to what your audience craves. Dive into data once again to understand their goals and expectations.
Bonus Tip: Extend the Impact!
- Blend the best of both worlds – integrate your in-person events with your digital channels. Spread the word, follow up with a digital flourish, and repurpose your event content through video, live streaming, podcasts, or webinars.
And there you have it, marketers! The winds of change are blowing, and these trends are your ticket to staying ahead. 🚀 Embrace the evolution, ride the waves, and watch your marketing game reach new heights!